Communication Program

Program Overview

The general communication major provides a strong foundation in the field and allows you to sample classes in the other communication programs offered at Endicott. Sometimes students will begin their studies in the general major and then move into digital media or marketing communication/ advertising, or add a minor, as their interests develop.

By pursuing a degree in communication, you will explore the many ways media impact the individual and society, both locally and globally. Classroom studies promote written and critical-thinking skills, as well as theoretical and applied knowledge. By pursuing the general major in communication, you will find yourself prepared for traditional communication-related professions and, as with the other communication programs, you will possess the skills to move directly into a program of advanced studies and graduate school.

Text Transcript/Description

Lauren LaCava '19, a Communication major, provides an inside look of the semester-long internship she spent with Live Nation鈥攁 nationally-known event promoter and venue operator.
Curriculum
Curriculum Requirements - Total Credits Required: 125

听

First Year - Credits: 32
- Individual and Society General Education Requirement听听 (Cr: 3)
- Literary Perspectives General Education Requirement听听 (Cr: 3)
- Values and Ethical Reasoning General Education Requirement 听 (Cr: 3)
- Media Explorations Elective听听 (Cr: 3)
- Elective 听(Cr: 3)
- CMM 106听-听Media and Culture I (Cr: 3)
- CMM 107听-听Media and Culture II (Cr: 3)
- CMM 115听-听Social Media: Theory and Practice (Cr: 3)
- ENG 111听-听Critical Reading and Writing I (Cr: 3)
  
  Satisfies the Writing Designated Core requirement.
- ENG 112听-听Critical Reading and Writing II (Cr: 3)
  
  Satisfies the Writing Designated Core requirement.
- INT 100听-听Internship I (Cr: 2)
Sophomore - Credits: 32
- Aesthetic Awareness and Creative Expression General Education Requirement 听 (Cr: 3)
- Global Issues General Education Requirement听听 (Cr: 3)
- Quantitative Reasoning General Education Requirement听听 (Cr: 3)
- Science and Technology General Education Requirement听听 (Cr: 3)
- World Cultures General Education Requirement听听 (Cr: 3)
- General Education Elective听听 (Cr: 3)
- Media Making Elective听 (Cr: 3)
- Media Writing Elective听 (Cr: 3)
- Elective听听 (Cr: 3)
- DM 111听-听Introduction to Multimedia Narrative (Cr: 3)
- INT 200听-听Internship II (Cr: 2)
Junior - Credits: 31
- Media Explorations Elective (Cr: 6)听 (One must be 300/400 level)
- Media Making Elective听 (Cr: 3)
- Media Writing Elective听 (Cr: 3)
- General Education Electives听听 (Cr: 9)听听 (Two must be above the 100 level)
- CMM 306听-听Social Impact of the Media (Cr: 3)
- CMM 370听-听Communication Research Methods (Cr: 3)
- CMM 379听-听Semester Internship Strategies (Cr: 1)
- CMM 400听-听Contemporary Explorations in Communication (Cr: 3)
Senior - Credits: 30
- Media Explorations elective (Cr: 3)听 (Must be 300/400 level)
- Elective听听(Cr: 3)
- CMM 380听-听Media Ethics (Cr: 3)
- CMM 415听-听Creative Portfolio Development (Cr: 3)
  
  Or
- CMM 416听-听Professional Communication Portfolio (Cr: 3)
- CMM 480听-听Semester Internship (Cr: 12)
- CMM 489听-听Senior Research (Cr: 3)
- CMM 490听-听Senior Thesis (Cr: 3)
  
  Or
- CMM 491听-听Senior Capstone (Cr: 3)
Media Explorations Electives

Students choose four听from the following list. Two must be 300 or 400 level.
- CMM 103听-听Advertising Fundamentals (Cr: 3)
- CMM 203听-听Public Relations (Cr: 3)
- CMM 206听-听Race, Ethnicity, and the Media (Cr: 3)
- CMM 315听-听Global Mass Communication (Cr: 3)
- CMM 345听-听Media and Cultural Studies (Cr: 3)
- CMM 372听-听Documentary Modes (Cr: 3)
- CMM 400听-听Contemporary Explorations in Communication (Cr: 3)
- DM 230听-听The Contemporary Television Industry (Cr: 3)
- DM 300听-听Contemporary Issues in Journalism (Cr: 3)
- DM 322听-听Voice and Articulation (Cr: 3)
- DM 325听-听Politics, People & The Press (Cr: 3)
Media Making Electives

Students choose two from the following list:
- CMM 335听-听Social Media and Marketing (Cr: 3)
- DM 110听-听Introduction to Digital Filmmaking (Cr: 3)
- DM 227听-听Multimedia Journalism (Cr: 3)
- DM 260听-听Broadcast Journalism (Cr: 3)
- DM 281听-听TV Studio Production I (Cr: 3)
- DM 360听-听Podcast and Radio Journalism (Cr: 3)
Media Writing Electives

Students choose two from the following list:
- CMM 204听-听Promotional Writing (Cr: 3)
- DM 211听-听Fundamentals of Journalism (Cr: 3)
- DM 225听-听Sports Journalism (Cr: 3)
- DM 226听-听Beat Reporting (Cr: 3)
- DM 255听-听Writing for the Screen (Cr: 3)
- DM 338听-听Feature Writing (Cr: 3)
Learning Outcomes

Upon completion of the communication program, students will:
- During the first year, develop a basic understanding of theories and concepts in the field of communication.
- Articulate the core ethical values underlying best practices in the production of media (marketing communication, internet studies, digital journalism, digital filmmaking).
- Demonstrate an understanding of the research methods used in the many fields encompassed under the umbrella of communication (marketing communication, internet studies, digital journalism, digital filmmaking).
- Articulate the complexity of media's place in society and culture.
- Communicate effectively in written form within the conventions of the communication discipline.
- Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the Communication discipline.
- Demonstrate integrated learning skills by making connections between classroom learning and professional life in the discipline.
- Demonstrate skills and technological knowledge to create content for various communication platforms.
Internships and Careers
An Endicott education means you'll graduate with a degree and a resume.

Whether you pursue graduate school right away, or embark on your career after graduation, we believe that your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.
Recent Internships

Congressional Office, Senator Warren

MUD Magazine

The Daily Item

Allied Global Marketing

EF Education First

92.5 The River

Boston University Athletic Communication

Amirah, Inc.

New Jersey Devils

Peabody Essex Museum
Alumni Employment

The Golf Channel

Paramount Creative+

Forrester

NBC Sports Boston

HubSpot

Vertex Pharmaceuticals

ECast Productions

Bally Sports

J. Jill

Takeda

Purple Carrot

PUMA

ESPN
Graduate School Acceptances

Seattle University

UMASS Lowell

Syracuse University